Search With a Sharper Focus

Internet Yellow Pages (Online Directory Marketing)

Just like their print directory counterparts, Internet Yellow Pages are highly referenced resources where consumers aggressively research a purchase, track down products or source a nearby location.

A listing on Internet Yellow Pages directories covering local, regional and/or national markets gives potential customers the information they want and need to close the deal.

Internet Yellow Pages advertising can drive highly qualified traffic to your Web sites, and drive purchase-primed foot traffic to your brick-and-mortar locations.

An Internet Yellow Pages program complements the print Yellow Pages program by expanding your audience and by driving traffic and transactions. And just like print directories, the active traffic is there for the taking:

  • Internet users are referencing IYP sites over 1.2 billion times per year*
  • 62% of Internet users have visited an IYP site within the past month**
  • Internet Yellow Pages are projected to account for 30% of all Yellow Pages search activity by 2006***
  • 47% of all online consumers use the Internet Yellow Pages****
  • Over 40% of all online local business searches are conducted via the Internet Yellow Pages+
  • Of consumers using Internet Yellow Pages:
    • 64% make a contact after reference
    • 38% go on to make a purchase
  • 64% of purchases are from new customers#
  • More Internet Yellow Pages users conduct a transaction within a month of conducting a local search (57%) vs. search engines (48%)+

IYPs have begun to take on more and more of the characteristics of search engines, so our expertise in Natural Search Engine Optimization, coupled with our heritage of Yellow Pages Print advertising makes us an unmatched partner when navigating the challenges and choices of this unique interactive/print hybrid.

IYP publishers offer a variety of ways to effect premium placement, enhance listings, and make your IYP a prominent presence. Let our experience guide you to the best solutions and smartest buys.

Sources:

  • * 2004 Yellow Pages Industry Usage Study
  • ** NYPM/The Kelsey Group
  • *** The Kelsey Group
  • **** Forrester Research, 2004
  • + comScore/YPA Local Search Consumer Behavior, April 2005
  • # Knowledge Networks 2005 Industry Usage Study

For more information contact Yellow Pages Sales.